zireto gelato

Zireto Café is one of the biggest coffee shop brands in Romania, with over 100 locations nationwide. Expanding into gelato with Zireto Gelato, the brand needed an identity that could stand on its own while carrying the trust and recognition Zireto had already built.

  • Zireto Gelato Brand Identity, creative and vision director role, including full packaging and visual identity, labeling, brand tagline, graphic personality, and color palette. Rolled out across multiple Zireto locations in Romania. Completed February 2025.

  • Building a brand identity for a new category under an established, high-visibility name, one that needed its own personality without straying from the strategy and storytelling driving the parent brand. As the project evolved, the team moved forward with a different logo direction, still grounded in the original concepts, strategy, and storytelling developed from the start. The shift opened the door to step into a creative director role, guiding the identity through to its final form.

  • A full brand identity built from the ground up: labeling, gelato packaging, brand tagline, graphic personality, and color palette, all shaped under complete creative direction and vision.

Hand holding an ice cream cone with chocolate ice cream topped with chopped nuts, melting slightly, against a plain beige background.
A pink background with abstract shapes and a logo featuring a stylized lowercase 'g' in a dark circle. The text below reads "ONE SCOOP, ENDLESS SMILES!" in bold, dark letters.
A person holding an ice cream cone topped with vanilla ice cream and a single blueberry. The background is black, partially covered by a red, curved graphic element.
A young child with curly hair and light skin holding a chocolate ice cream cone topped with raspberries and chocolate sprinkles, wearing a white long-sleeve shirt with a brown button.
A hand holding a red cup with the word 'dunkin' printed on it. The cup contains three pink scoops of ice cream or frozen dessert. A white spoon is inserted into one of the scoops. The background features a large, abstract, dark red 'D' logo on a ligh
A person with curly hair wearing sunglasses and a red shirt, sitting in a wheelchair, has ice cream on their head and around their neck.
Patterned background with various boxes displaying the ZIRETO gelato brand logo, tagline, and graphic elements, in shades of brown, red, pink, and white.
Two shopping bags, one red and one pink, with smiley face ice cream cones attached to the handles. The bags have the brand name 'ZIRETO' on them and the word 'gelato' written on the ice cream cones.
Ice cream cone with vanilla and chocolate topping, and a wafer cookie, displayed on a metal stand with a blurred brown background.
A box of sweet treats called 'Gigita' with a scoop of vanilla ice cream topped with whipped cream on a blue sky background, placed on a white surface.
Close-up of a vanilla ice cream cone in a red and white paper wrapper, with a textured waffle cone at the bottom.
Multiple colorful donut-shaped objects with the text 'One Scoop, Endless Smiles' and 'Zireto Gelato', each with a smiling face icon, overlapping on a light gray background.
Zireto Gelato logo with red graphic and text, tagline 'One scoop, endless smiles!' on a light pink background.
A hand holding a cup of chocolate ice cream balls with a white spoon against a beige background with large red swoosh design.
Three ice cream gelato packages with different flavors, including a scoop of gelato in a cone, against a black background.
A person holds a red and white cup of gelato with the brand name 'gelato' in front of a blurred green outdoor background.
Several colorful circular stickers with smiley faces and the phrase "ONE SCOOP. ENDLESS SMILES." in both English and Italian, ZIRTEO GELATO, arranged overlapping on a neutral background.
Close-up of a hand holding an ice cream cone with a pink card that has a logo and text, with a blue sky background.
White T-shirt with a small logo on the left chest area showing three smiling faces inside an ice cream cone with the word 'Gelato' beneath.
Close-up of several stacked rolls of red and pink wrapping paper with the品牌 logo and text printed on them.
Person wearing glasses and green corduroy jacket, holding a smartphone with 'Zireto Gelato' advertisement, leaning against a wooden cubby shelf.
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