WAVE

Between the sand, the sound of waves, and the breeze from salty winds, WAVE was born. Wave is a swimwear brand built around one goal: making women comfortable in their own skin. "Be the best you."

  • A conceptual project exploring typography to build a custom logotype that reflects Wave's brand story and vision. Completed August 2022.

  • The name Wave comes straight from its element, the rhythm of the ocean, the ease of movement, the quiet confidence of feeling at home in the water. Designing the identity meant sinking into that world, imagining the natural shades and tones this kind of swimwear collection could bring to life, and letting the concept move the way water does: fluid, organic, unforced.

Two women dancing on a sandy beach with trees and a cloudy sky in the background, one holding a sheer fabric, wearing tank tops and shorts, with a joyful expression.
Close-up of a person with long, wet hair, with black and white overlay and branding text for a swimwear website.
Repeated pattern with the word "uave" in cursive script, with a message "Be comfortable in your skin, be the best you" and "Est. 2022" in smaller font, and a logo "u" inside a circle.
A person with short wavy hair sitting on a bed with a beige sheet, wearing a sleeveless maroon top. The person is leaning on one arm, looking at the camera with a relaxed expression. The background features a patterned yellow and gray fabric, and a s
Close-up of a white paper with handwritten black text, placed on a surface covered with small white pebbles.
A woman standing outdoors on a beach, dancing with her arms extended, wearing a sheer cover-up and blue shorts.
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