SERAFI

Things are heating up, Serafi. "Embrace your secret beauty." Serafi is a lingerie brand that empowers women to look and feel their best, every day. Carefully selected premium fabrics, made in collaboration with top-tier fashion designers, come together to create lingerie that's both alluring and comfortable, because our bodies deserve nothing but the best.

  • A conceptual project exploring typography to build a custom logotype that reflects Serafi's brand story and vision. Completed March 2023.

  • The name Serafi is Hebrew, stemming from śārāf, meaning "fiery ones, flaming, glowing." It's a name built on presence and warmth, echoing the confidence the brand hopes every woman feels wearing it.

Close-up of a woman with shoulder-length brown hair styled in loose waves, wearing earrings, sitting on a brown sofa with textured carpet below, looking to the side, with the brand name 'serafi' and slogan 'Embrace your secret beauty' overlayed on th
Three black-and-white magazine covers featuring a woman with dark curly hair. The woman is shown in different poses, holding a glass of red wine, and interacting with a camera or other objects. The magazine is titled "seraï" and includes the tagline
A magazine titled 'Serafi' with a black-and-white profile of a woman with dark hair on the cover, placed on a wooden surface, partially shadowed.
A silver box with the word 'seref' partially visible inside, on a black surface, with white geometric shapes surrounding it.
Black and white photos of a woman with wavy hair and makeup, along with beauty products and promotional material for the brand 'srafi' on a dark surface.
A person taking a mirror selfie in black and white, holding a smartphone partially covering their face with their hands.
A black and white bridal corsage with black ribbons and a white tag labeled 'Seraf' on a white textured fabric background.
Close-up of a white plaster bust sculpture of a bearded man, with a woman’s hands and arms gently touching the sculpture, and the word 'serafi' written on a tag.
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