Lumé

Lumé is a skincare brand inspired by nature's beauty, offering elegant, soothing products that enhance your skin's natural glow. With a focus on smoothness and brightness, it creates a calming, rejuvenating experience designed for all skin types.

  • Lumé is drawn from the Latin root lumen, meaning light , evoking brightness, clarity, and radiance. The accent on the "é" brings a touch of sophistication, aligning the name with a high-end, luxurious feel. Every detail was designed with intention, from the name itself to the promise it makes: clarity, elegance, and glow.

    This is the power of brand identity, when storytelling and design work together, a brand becomes more than its products. It becomes an experience people connect with.

  • Bringing Lumé to life meant building a full visual identity around that sense of light and clarity, from packaging and product design to the storytelling that ties every touchpoint together. Every design choice, from color to form, was made to echo the same promise the name makes: radiance, softness, and quiet luxury.

Close-up of a woman's face and hand positioning, with partially visible text overlay that reads 'lumié'.
Close-up of a tube of Lumé skincare cream with cream being dispensed, angled downward, with the brand name visible.
Close-up of a candle with a label that has the word 'love' written in cursive.
A person applies white cream to their shoulder with fingers, and a tube labeled 'lumé' sea salt body cream is placed on their skin.
A cardboard box with flaps open displaying skincare product packaging for Sebamed Sea Salt Body Cream on a dark surface.
A soft green and white product packaging with the brand name 'lumé' in black script and the tagline 'Pure. Radiant. You.' beneath it. The packaging also has faint, small descriptive text at the bottom. The overall design gives a minimal, elegant, and
A white bottle labeled 'lumé' with the words 'Pure. Radiant. You.' and 'Vitamin C Brightening Serum' is centered next to a black dropper cap. To its left, there is a small marble container holding a dried flower or seed pod, and to the right, a round
A person with freckles applying sea salt moisturizer on their face, with the tube partially covering their face.
Close-up of a person's closed eyes, showing long eyelashes and smooth skin with some freckles. Overlaid text includes the words 'lumé,' 'xé,' and description about skincare products.
Close-up of foam and bubbles in a beverage, with part of the word 'luxe' visible on the surface.
A white tote bag with the word "lume" printed on it, placed against a dark background.
Close-up of a woman's face and shoulder with dark, wavy hair against a plain white background, promoting skincare products.
A cardboard box labeled 'Lumé' with a shadow cast over it, placed on a beige surface.
Close-up of a white box with black cursive text stating 'lumié' and a tagline underneath reading 'Pure. Radiant. You.' The box is placed on a dark surface with soft lighting.
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