Guava

We don't always need to start from a blank page. Guava reached out with a challenge: refresh the brand without changing the logo.

The original name carried a lot of extra text beneath it, "Restaurant, Lounge, Garden", spelling out every space the venue represented. We simplified it to Guava Eden: short, clean, and built for how a brand actually communicates.

  • Guava Eden Brand Refresh: A full visual identity built around the existing logo, including new color palette, patterns, packaging, signage, and pool section elements. Based in Bucharest, Romania. Completed June 2026.

  • Guava wanted to shift away from its nightlife associations and lean into a garden-forward identity, one that let the nature surrounding the space do the talking. Sometimes elevating a brand isn't about starting over; it's about adding color, shaping the strategy, and building a universe around what already exists.

    We introduced new colors, graphic elements, packaging for takeaway, updated visuals for the pool section, signage and directional signage, patterns, and more.

    There was also no existing icon to represent the brand, until we realized it was already there, echoed in both the logo and the interior space itself. Sometimes the icon is right in front of you; it just needs the right person to point it out.

  • Rather than rebuilding from the ground up, the work centered on layering a new universe around the existing logo, a fresh color palette, patterns, and graphic language that shifted the brand from nightlife to garden-forward. That language carried through takeaway packaging, pool section visuals, and signage and directional signage throughout the space, with the newly identified icon tying every touchpoint back to the brand.

Close-up of green leaves and a white hat with a flower and text on it, against a blue sky with some clouds.
Partial silhouette of a giraffe with spots, a flower, and a quote on a light background.
Person holding four stacked peach-colored boxes with orange leaf patterns and red text reading 'ALL-DAY DESTINATION WITH A LATE-NIGHT SOUL', against a white background.
A man wearing a white bucket hat with a floral design smiles while holding a slice of pizza topped with green pesto and cheese. He is seated at a table with a porcelain plate containing the same pizza slice. Behind him, there are potted orange trees
Nighttime scene with illuminated text "guava EDEN" and decorative floral pattern. Tagline reads "All-day destination with a late-night soul."
Pink paper bag with floral design and a matching pink frame, placed on top of a larger matching pink bag, against a gray background.
A person holding a paper bag with orange and beige abstract patterns while leaning out of a car window.
A woman standing outdoors with sunlight filtering through trees, with a picnic table set with bowls of salad and drinks in the foreground
A person holding a white booklet with the title "GUAVA EDEN" and a description about an intimate evening for creators, with a graphic of a guava fruit and leaves.
A stylized illustration of a giraffe with a leaf motif, in beige against a red background.
Multiple overlapping GUESS Eden shopping bags with a black background
A beige-colored poster hanging on a clothesline between two trees with green leaves. The poster has the words "guava EDEN" and a line drawing of a guava fruit with leaves. Beneath the drawing, a quote reads, "Every table has a view, & every evening i
A woman with black hair, wearing sunglasses and a white tank top, is looking at a pizza inside a cardboard box. The background features potted plants and a sunny outdoor setting.
Open sketchbook with detailed black and white botanical drawings of flowers on cream-colored paper, partially illuminated by sunlight.
Dark background with pinkish-red text that reads "GUAVA EDEN" in the center and "ALL-DAY DESTINATION WITH A LATE NIGHT SOUL" at the bottom, along with the handle "@turkiadesign".
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