aware

A sustainable denim brand built for every body. AWARE provides denim in all sizes and shapes, backed by a simple promise: "Denim for YOU, Denim for ALL"

  • A conceptual project exploring typography to build a custom logotype that reflects Aware's brand story and vision. Completed October 2022.

  • AWARE is exactly what it sounds like a brand rooted in consciousness. Aware of impact, aware of inclusivity, aware of who's been left out of denim before. It's sustainability and size-inclusivity meeting in one name, built to make sure everyone has a place in the collection.

A woman with dark hair and red lipstick sitting on a patterned carpet in front of a cluttered table with lamps, plants, glasses, and miscellaneous objects, wearing a black beret, denim jeans, black shoes, and a plaid shirt.
A black card with gold text that reads 'AWARE' and 'The Spirit of Denim for you denim for all,' placed on a speckled white surface with a black background.
A wooden chair with a cane backrest and a denim jacket draped over the backrest. A pair of jeans is folded on the seat, and a black rectangular badge with the brand name AWAYE is partly visible on the lower part of the seat. Above the chair, on the w
Close-up of embossed text on white paper reading "THE SPIRIT OF DENTAL" and other partially visible words.
Close-up of a pair of blue denim jeans with visible stitching and a beige leather label with embossed text.
A wooden chair with a rounded backrest, partially illuminated by sunlight, is positioned near a wall with a curtain. A person wearing a blue denim jacket is lying under the chair, holding a magazine titled 'AWAKE' featuring a woman's face on the cove
Close-up of a blue and brown cardboard box with embossed text, against a plain blue surface.
Close-up of a hand holding black ribbon handles of blue and yellow shopping and gift bags against a blue background.
A close-up of denim fabric with the word 'AWARE' written in large, white, bold letters, and additional text below about denim and the spirit of denim.
Close-up of a pair of light blue denim jeans with a black tag that says 'AUTHORIZED' attached at the waistband.
A person wearing a long blue denim jacket and black boots, crouching on a concrete surface against a plain wall.
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